It's hard to master a sound you seldom hear, like the sounds of a cow elk. well we've mastered it for you with the hoochie mama cow elk push call. just push the bellow for perfect cow elk sounds with that distinctive sliding note. a simple twist of the call lets you switch between mews, lost cow calls and estrus cow sounds. the hoochie mama took more than 4 1\/2 years to perfect. it took alot of time and advanced technology to build the components that would make this call foolproof. we don't like gimmicks and this \"ain't no gimmick\". this is the real thing! now anyone can reproduce the cow elk's language for that hunt of a lifetime, we guarantee it.